Why does it take so long to launch UGC ads?
No clear direction for creators
If you're a brand with a videos software product, you've probably experienced firsthand that It's never as simple as handing over a document to a UGC creator and Voila!, the UGC ad is ready the next day.
So much time is spent explaining product features, correcting bad hooks, and waiting on endless revisions just to get a single usable ad format from a UGC creator. Sometimes this can take weeks or event months. There needs to be a better way to cut down on the time spent clarifying UGC details with creators and produce higher quality UGC ads.
How we'll fix it
We will work with you to bring your UGC ad concepts to reality in 3 steps.
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​We'll schedule a 30 minute call with you to define requirements for your UGC ads, understand the creators you are working with, and provide our timeline for handing over the UGC scripts and creator briefs. ​
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​​​Within 48 hours, we'll develop a native-script and visual blueprint that maps out every angle, screen recording, and text overlay. It eliminates the guesswork for the creator since they will know exactly what to film before they ever turn on the camera.
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We hand over your UGC ad blueprints. If your team needs any adjustments to the script pacing or text overlays to perfectly match your brand voice, we’ll tweak them instantly. Your team can then confidently pass the final asset to any creator for a streamlined video shoot.
Step 3) Hand-off & Launch
Step 2) Develop a Blueprint for Your UGC Creators
Step 1) Define UGC Ad Requirements
About Me
Hello! My name is Hamzah, and I founded HK Edits to help video software brands eliminate creative friction and launch UGC ads faster.
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With 9 years of video production experience and a background in project management, I bridge the gap between creative strategy and seamless execution.
Instead of letting your team get bogged down in the endless back-and-forth of creator management, I build the exact native-style scripts and shot-by-shot blueprints your creators need to understand your product and follow your guidelines perfectly. I handle the heavy lifting of script prep, eliminating total re-shoots so your marketing team can focus on growth.
Pricing
The UGC Blueprint
​Phase I: Kickoff
Month 1
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Includes onboarding on your product/offer and up to 6 scripts + shot-by-shot creator briefs during the 1st month
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Phase II: Momentum
Monthly
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6 scripts + shot-by-shot delivered monthly, ready to hand to any creator ​​
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Need more volume? Additional scripts and briefs can be ordered separately
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You bring your UGC ideas and we turn it into a production-ready plan your creators can execute same-day
Services
Native-Style Scripts
Reduce ping-pong style communication with UGC creators.
We'll write scripts that sound like native social content so your creators can record on the same day without awkward phrasing or script rewrites.​
Shot-by-Shot Creator Briefs
Receive high-quality footage from UGC creators with minimal revisions.
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We'll provide a visual blueprint to creators that maps out camera angles, screen recordings, and text overlays. The creator knows exactly what to film before they ever turn on the camera, no back-and-forth needed. This also improves brand consistency.
Performance Analysis
We analyze campaign performance, providing detailed insights and recommendations for continuous improvement.
Ready to cut your UGC production time in half?
Book a free 20-minute creative strategy call. Let's identify how your current UGC ad scripts and creator briefs can be optimized to give you back more time.